The foundation of a great illustration is a great concept. So often, as artists, we want to rush through the conceptual phase of an illustration to get to rendering things out and making it look amazing, often grazing over the concept or heart of our piece. In this episode we go over the importance of a solid concept, share some of our thought process for coming up with good concepts, and share advice while going over some common mistakes to avoid when coming up with a concept.
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